Planning and Implementing a Major Appeal
Why would you have one?
Where do you start?
What are the opportunities?
How do you create a major appeal for revenue fundraising?
What does “leadership” mean and why is it critical?
Why must Development Boards meet and not be “virtual”?
The case for support
Where next? Chairman? Committee? Steering Group?
How do you decide?
How do you set the target? Is it aspirational enough?
What will be the relationship between the Development Committee and the Trustees?
What will be the relationship between the Chair of the Development Committee and the Chair of the Trustees?
How much does the Chair of the Development Committee have to give/contribute?
How is the gift table used as a powerful fundraising tool?
Staffing – is it separate or integrated?
Who “owns” the target? Staff? Volunteers? Or a “fudge”?
How do you integrate a major appeal into ongoing fundraising?
What do you have to change? What is the culture in fundraising?
What impact will a major appeal have on ongoing income? Depress it? Or provide a platform for growth?
How much hassle is there?
Do you have the will to go through the hassle?