Author: GilesPegram

Fundraising AT people is all wrong. Here’s why.

A new restatement of the issues in the context of the launch of the Commission.  .   The basic problem with much of fundraising today is that we fundraise AT people.   Should we start by thinking of donors as existing to meet the charity’s needs?   Or should we start by thinking about meeting donors desires to […]

A brief history of fundraising

My most complete post.   The origins of fundraising.   How things went wrong.  Fundraising becoming about ‘technique’, not connecting with donors.   And short-termism instead of long-term thinking.   The collapse of the fundraising edifice in 20215. And finally, hope for the future.

The joy of giving

Why did a ten-year old boy experience that joy 55 years ago?   Why is the concept of ‘the joy of giving’ so critical for fundraising now, and how do we recapture it, and bottle it up for our current donors?

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