An assessment of the enormous confusion that exists within the sector, the potential damage to individual charities and the whole sector by making the wrong decision, and clear advice on how to proceed.
The launch of the Commission. A slim piece, primarily about how the Commission reached its outputs, but including a discussion of how fundraising has changed in the last half-century.
A focus on the Commission, and tackling four subjects in depth: The use of the telephone Companies Trusts The use of emotion
A new restatement of the issues in the context of the launch of the Commission. . The basic problem with much of fundraising today is that we fundraise AT people. Should we start by thinking of donors as existing to meet the charity’s needs? Or should we start by thinking about meeting donors desires to […]
The unbeaten aphorisms of the founder of modern fundraising, 50 years on. A careful and thorough distillation of the wisdom of Harold Sumption You won’t find this anywhere else, and it is both stimulating, and a great read. I can’t believe you won’t be inspired
A brilliant piece of fundraising. By Harold Sumption, above. Not for every-one. A minute analysis of one fundraising piece, half a century on, but which I believe has never been bettered, and contains lessons for all of us. As someone who usually likes to focus on the big picture, I am mesmerised by this one […]
A fundamental review of the situation in. November 2016. A very full analysis of what happened in 2015, how the sector responded, and, again, a defence of the Daily Mail. Where we were then, and clear suggestions about the changes many fundraisers need to make in current practice, and where we should go in the […]
My most complete post. The origins of fundraising. How things went wrong. Fundraising becoming about ‘technique’, not connecting with donors. And short-termism instead of long-term thinking. The collapse of the fundraising edifice in 20215. And finally, hope for the future.
A brilliant annual report. A very niche blog, but one that is written with passion. How many annual reports are about the successes of the charity? One young fundraiser has produced a report that is wholly about the beneficiary, and the donor who helps. The charity is almost invisible. Robin Peake deserves a medal.
Why did a ten-year old boy experience that joy 55 years ago? Why is the concept of ‘the joy of giving’ so critical for fundraising now, and how do we recapture it, and bottle it up for our current donors?