An assessment of the enormous confusion that exists within the sector, the potential damage to individual charities and the whole sector by making the wrong decision, and clear advice on how to proceed ...
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The launch of the Commission.   A slim piece, primarily about how the Commission reached its outputs, but including a discussion of how fundraising has changed in the last half-century ...
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A focus on the Commission, and tackling four subjects in depth: The use of the telephone Companies Trusts The use of emotion ...
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A new restatement of the issues in the context of the launch of the Commission.  .   The basic problem with much of fundraising today is that we fundraise AT people. Should we start by thinking of donors as existing to meet the charity’s needs?   Or should we start by thinking about meeting donors desires to change the world by supporting your cause? ...
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The unbeaten aphorisms of the founder of modern fundraising, 50 years on.  A careful and thorough distillation of the wisdom of Harold Sumption You won’t find this anywhere else, and it is both stimulating, and a great read. I can’t believe you won’t be inspired ...
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A brilliant piece of fundraising.   By Harold Sumption, above. Not for every-one.   A minute analysis of one fundraising piece, half a century on, but which I believe has never been bettered, and contains lessons for all of us. As someone who usually likes to focus on the big picture, I am mesmerised by this one ad. You might be, or you might not ...
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