A brilliant piece of fundraising. By Harold Sumption, above. Not for every-one. A minute analysis of one fundraising piece, half a century on, but which I believe has never been bettered, and contains lessons for all of us. As someone who usually likes to focus on the big picture, I am mesmerised by this one […]
Category: Best practice
A brilliant annual report. A very niche blog, but one that is written with passion. How many annual reports are about the successes of the charity? One young fundraiser has produced a report that is wholly about the beneficiary, and the donor who helps. The charity is almost invisible. Robin Peake deserves a medal.