A new restatement of the issues in the context of the launch of the Commission. . The basic problem with much of fundraising today is that we fundraise AT people. Should we start by thinking of donors as existing to meet the charity’s needs? Or should we start by thinking about meeting donors desires to […]
Category: CEOs and trustees
A very well read follow-up on the last blog, which focused on the problem. This blog now discusses the solution and delves into detail of defining a new vision for fundraising, which puts the donor at the centre. Not just principles, but loads of examples.
A short, but very well read, assessment of the situation in the UK. The positive role of the Daily Mail, in my, unpopular, opinion. And my assertion that some fundraising is fundamentally rotten. The litmus test: “Did the donor feel better as a result of the communication, than they did before it?” Often, the answer […]