The launch of the Commission. A slim piece, primarily about how the Commission reached its outputs, but including a discussion of how fundraising has changed in the last half-century.
If you give donors a great experience, they will give more and give for longer
A focus on the Commission, and tackling four subjects in depth: The use of the telephone Companies Trusts The use of emotion
Fundraising AT people is all wrong. Here’s why.
A new restatement of the issues in the context of the launch of the Commission. . The basic problem with much of fundraising today is that we fundraise AT people. Should we start by thinking of donors as existing to meet the charity’s needs? Or should we start by thinking about meeting donors desires to […]
The joy of giving
Why did a ten-year old boy experience that joy 55 years ago? Why is the concept of ‘the joy of giving’ so critical for fundraising now, and how do we recapture it, and bottle it up for our current donors?