Category: Fundraising

Fundraising AT people is all wrong. Here’s why.

A new restatement of the issues in the context of the launch of the Commission.  .   The basic problem with much of fundraising today is that we fundraise AT people.   Should we start by thinking of donors as existing to meet the charity’s needs?   Or should we start by thinking about meeting donors desires to […]

The joy of giving

Why did a ten-year old boy experience that joy 55 years ago?   Why is the concept of ‘the joy of giving’ so critical for fundraising now, and how do we recapture it, and bottle it up for our current donors?

The unhappy Philanthropist

A post about recognition of donors   A serious bog, that tries to get under the skin of why philanthropists give and how we recognise them. Sometimes, exceptionally.   Sometimes abysmally.   It gives examples of great practice, often from the USA, and some suggestions of how we might all do better