An assessment of the enormous confusion that exists within the sector, the potential damage to individual charities and the whole sector by making the wrong decision, and clear advice on how to proceed.
Category: Olive Cooke
Are we managing a fundraising decline? Only if we let ourselves.
A fundamental review of the situation in. November 2016. A very full analysis of what happened in 2015, how the sector responded, and, again, a defence of the Daily Mail. Where we were then, and clear suggestions about the changes many fundraisers need to make in current practice, and where we should go in the […]
The joy of giving
Why did a ten-year old boy experience that joy 55 years ago? Why is the concept of ‘the joy of giving’ so critical for fundraising now, and how do we recapture it, and bottle it up for our current donors?
What do we do now to reassure our donors?
A very well read follow-up on the last blog, which focused on the problem. This blog now discusses the solution and delves into detail of defining a new vision for fundraising, which puts the donor at the centre. Not just principles, but loads of examples.
Who is responsible for the ‘current crisis’ in fundraising in the UK?
A short, but very well read, assessment of the situation in the UK. The positive role of the Daily Mail, in my, unpopular, opinion. And my assertion that some fundraising is fundamentally rotten. The litmus test: “Did the donor feel better as a result of the communication, than they did before it?” Often, the answer […]