An assessment of the enormous confusion that exists within the sector, the potential damage to individual charities and the whole sector by making the wrong decision, and clear advice on how to proceed.
The transformation of fundraising
The launch of the Commission. A slim piece, primarily about how the Commission reached its outputs, but including a discussion of how fundraising has changed in the last half-century.
If you give donors a great experience, they will give more and give for longer
A focus on the Commission, and tackling four subjects in depth: The use of the telephone Companies Trusts The use of emotion
Are we managing a fundraising decline? Only if we let ourselves.
A fundamental review of the situation in. November 2016. A very full analysis of what happened in 2015, how the sector responded, and, again, a defence of the Daily Mail. Where we were then, and clear suggestions about the changes many fundraisers need to make in current practice, and where we should go in the […]