Coaching and mentoring Appeals Directors and potential Appeals Directors
Where does the Appeals Director fit?
Building the confidence of the Appeals Director in the organisation
Appeals Director as the voice of the donor – rights and responsibilities
Unique role of the Chief Executive in fundraising
Relationships with and between Finance Director/Chief Executive/Trustees – building confidence
Growing your organisation as one people want to work for
Innovating: - creating new ideas or achieving continuous improvement? Or borrowing from others? Or all three?
What are the four motivations that drive every donor?
One articulate complaint from a donor from 1 million mailings
Balance leadership/management/top fundraiser/corporate role
And all the other stuff that falls on to the Appeals Director’s desk
Leadership and Henry V
Management of meaning – why it is so important
Things that go wrong and their ability to derail a strategy
The cohesion of your management team – welcoming diversity and different styles of work – tools to help
The role of consultants
Justifying the costs of fundraising
Empowerment v. consistency, quality and “getting it right first time”