[Fig. 1
My potted thoughts.
These thought pieces comprise short work histories and somewhat more personal anecdotes. I hope both have some general appeal.
In some I propose arguments about fundraising – and the case for investment – with facts and figures to back them up.
Others are mere musings, opinions, or provocations.
Please feel free to contradict.
⟶ ContactWe need to talk about Harry and Meghan
Media narratives about the Duke and Duchess of Sussex do the country no favours.
If Carling wrote thank you letters…
There are so many ways in which this is a brilliant thank-you letter after a first gift.
<em>“…those who don’t, don’t.”</em>
One of Harold Sumption’s lesser-known aphorisms is, “Those who give, give. Those who don’t, don’t.”
Small is beautiful
Why I, as Appeals Director of a large charity, often envied small ones.
Targets for fundraisers are counterproductive
Yet the very walls of our offices whisper ‘budgets’.
Are you inside out?
Are you telling donors what they want to hear, or what you want to tell them?
Self-actualisation
We fundraisers are giving as much to our supporters as they are giving to us.
<em>“Remind me why you’re here?”</em>
The ups and downs of the two most successful Appeals in the last century.